Family Life

Forget Elf on the Shelf, The Reindeer Feeder is Christmas toy EVERY kid wants

Every kid will be asking for this early Christmas present and we know it’ll make the sweetest addition to your home.

Keep the spirit of Christmas alive by welcoming a Reindeer Feeder into your home this winter. The creators of The Irish Fairy Door Company have another wonderful product available and we adore The Reindeer Feeder.

The Shrumann species have gone unnoticed, for centuries, by the human race. Based in the tiny snow village of Shrumavia high up in the mountains of Lapland, Shrumann’s or The Reindeer Feeders as referred to by Santa, are some of the hardest and most dedicated workers there are.


A post shared by The Reindeer Feeder (@thereindeerfeeder) on

They’re very proud of the work they do on behalf of the reindeer and how much care they give to these beautiful creatures all year round! The reindeer are also from Shrumavia, meaning they and the Reindeer Feeders have formed a very close bond.

Santa Claus, the elves and reindeer are so popular all over the world and now it is time for the Reindeer Feeders to have their moment to shine! This Christmas, they are coming to human homes all over the world.

Their job is to bring Christmas spirit and joy to their chosen human families and on Christmas Eve, Santa relies on the Shrumann to make sure that all the humans are asleep so he can visit in secret.


A post shared by The Reindeer Feeder (@thereindeerfeeder) on

Once Santa arrives to deliver his gifts, the Reindeer Feeder pops up the chimney or out the window to the roof where he feeds the reindeer from his Reindeer Feeder Sack (which all humans must feed with carrots or reindeer food on Christmas Eve) and he/she will also groom the reindeer to make sure they’re ready to fly to the next house.

Included inside your Reindeer Feeder pack is your very own Reindeer Feeder which you must name as a family and then fill out their Feeding Licence (also included.)


A post shared by The Reindeer Feeder (@thereindeerfeeder) on

A beautiful Reindeer Feeder book is enclosed- a story all about a Shrumann named Erik who discovers just how important the Reindeer Feeders are to Christmas!

Finally, you will also find a Reindeer Feeder decal inside the box. This must be placed on your window during the Christmas season. This decal acts as a bat signal to Santa letting him know that a Reindeer Feeder is inside the home and is on hand to help him and the reindeer.


A post shared by The Reindeer Feeder (@thereindeerfeeder) on

The aim is to create a new imaginative tradition for families and help spread Christmas magic.

The Reindeer Feeder is only €24.99 and will be available to buy on

They are also available in Arnotts and Art n Hobby stores.

Search results for
View all