Aveeno Kids Teams Up With The Gruffalo for a Limited Bath-Time Collection
If you’ve ever tried to sell a reluctant five-year-old on the idea of washing their hair, you’ll know it can feel less like a bath time routine and more like a small hostage negotiation. Enter Aveeno® Baby & Kids, who’ve teamed up with the most beloved monster in children’s literature to make things considerably easier.
The Aveeno® Baby & Kids x The Gruffalo limited-edition collection has arrived, and it brings together four of the brand’s trusted skincare staples dressed up in the kind of packaging that’ll actually get your little one excited about the bathroom. We’re talking The Gruffalo himself, complete with his terrible tusks and his poisonous wart, right there on the bottle. It’s a clever move, honestly.
What’s in the range?
The collection covers all the bath-time essentials across both baby and kids lines. There’s the Aveeno Baby Calming Comfort Bedtime Bath & Wash, formulated for delicate skin with natural oat extract and a gentle lavender scent — ideal for winding things down after the chaos of the day. For older kids, the range includes the Kids Bubble Bath & Wash, Kids Shampoo and Kids Face & Body Moisturising Lotion, all featuring The Gruffalo’s woodland crew on the packaging.
Calming Comfort Bedtime Bath & Wash keeps bath time gentle.
Every product in the range is dermatologist and paediatrician tested, which matters when you’ve got a child with skin that reacts to absolutely everything. The formulas are sulphate-free, paraben-free, dye-free and tear-free — built around Aveeno’s signature soothing oat technology, which has been a go-to for sensitive skin for decades. The bottles are also made from 50% recycled plastic, so there’s that too.
Why it actually works for bath time
There’s a reason so many parents swear by Aveeno for their kids’ skin. The oat-based formulas are genuinely gentle — not just gentle in the marketing-copy sense, but the kind you can use on a child prone to eczema or dryness without crossing your fingers every time. The Kids Face & Body Moisturising Lotion, for example, is designed to help preserve the skin’s moisture barrier from first use, which is a big deal for anyone managing dry or reactive skin on a small person who won’t sit still long enough to let you apply it properly.
A kids’ moisturising lotion for sensitive skin with a fun Gruffalo design.
The Gruffalo tie-in isn’t just a gimmick either. Julia Donaldson’s story has been a bedtime staple in Irish homes for years — there’s a solid chance your copy is already held together with sellotape and sheer determination. Having the characters on the bath products slots neatly into a routine that already revolves around that world, which makes the whole wind-down process feel a bit more joined-up.
The bedtime routine angle
Aveeno Kids x The Gruffalo Bubble Bath and Wash keeps bath time fun.
Getting kids into a consistent bedtime routine is one of those things that sounds very straightforward until you’re actually in the middle of it at 8pm on a Tuesday, completely outnumbered. The Calming Comfort Bedtime Bath & Wash is worth calling out specifically here — the lavender scent is designed to help signal to babies and toddlers that sleep is coming, which is part of a broader bath, book, bed approach that sleep experts have long backed.
The limited-edition Aveeno® Baby & Kids x The Gruffalo range is available now. If you’d like to find out more about the full collection, you can visit the Aveeno website for details.