81% of people want to be more sustainable: Garnier's here to show us how
We’ve all been there, right? We want to live our greenest lives, but inconvenience, lack of resources and life just get in the way. We feel guilty about it, and want to make a difference, but sometime sit can be hard to know where to start.
A global survey has revealed that although 81% of people want to be more sustainable, less than 6% have taken day-to-day action to protect the planet, a statistic that simply isn’t acceptable in this day and age.
A new series on clean beauty, produced by National Geographic CreativeWorks featuring National Geographic Explorers, aims to share expert knowledge and real-world advice on key sustainability topics, related to the beauty industry. The series premiered at Expo 2020 Dubai and will roll out worldwide.
Which is why has Garnier reveals its next Green Beauty milestone as the brand and launched an educational campaign dedicated to sustainable consumption, a key step forward by the beauty industry to a more sustainable future.
With content produced by National Geographic CreativeWorks, Garnier will give consumers access to expert knowledge and real-world advice. This is a first step in a new commitment, from Garnier, which aims to encourage and empower 250 million people to live greener on the planet, by 2025.
“To realise the full power of Green Beauty, Garnier wants to encourage consumers to take green steps too. Sustainability can be an intimidating topic and our aim is to make it truly accessible – we’ve done that with the products we create, from solid shampoo with fast rinse technology, cardboard integrated tubes and refillable products – but we want to go further. Through the work of National Geographic CreativeWorks, we aim to give our consumers access to top experts and their advice for living greener everyday.” Adrien Koskas, Garnier Global President
This new commitment from Garnier is the latest in a series of ambitious 2025 targets set to reduce the environmental impact of the brand’s entire value chain. Garnier will continue its ambitious sustainable transformation but knowing that 80% of a shampoo’s carbon footprint comes from being used in the home, it is clear that empowering consumers to understand how they can take action is critical too.
In the first step of this commitment, Garnier has worked with National Geographic Explorers Rosa Vasquez and Imogen Napper to bring expert knowledge and real-world advice to consumers, inspiring the everyday changes that can make a real difference, and tackle the important question – Can Beauty Go Green?
“We are proud to work with Garnier and help bring this latest Green Beauty commitment to life. Bringing the passion and storytelling talent of National Geographic’s Explorers to help tell Garnier’s stories, while inviting people to understand their own impact on the world and imagine new possibilities is what we do best at National Geographic CreativeWorks.” Says Nadine Heggie, VP.
The accessible, educational content will cover key sustainability topics, related to beauty. Subjects such as plastic and packaging, water usage and green sciences will be explained, and practical advice shared all with the aim of making sustainability accessible and empowering people to take #OneGreenStep in their day to day lives.
To be revealed at the Expo 2020 Dubai, the first piece of educational content is available on https://www.nationalgeographic.com/garnier-green-beauty with more episodes to be revealed soon.