Pampers celebrate World Premature Day in the best way

Today, November 17, is World Premature Day. It’s a day to celebrate all premature babies and the mothers that take care of them, as well as raising awareness. To celebrate, hugely popular nappy brand, Pampers have made another sizeable donation to maternity hospitals all over the country.

Since 2017, Pampers have donated over 90,000 nappies to 13 maternity hospitals across the Republic of Ireland. This World Prematurity Day, Pampers is continuing their commitment to the happy, healthy development of every baby in Ireland, including those born early, by donating their smallest nappies, Pampers Preemie Protection to maternity hospitals across the country.

As we return to a world where we can enjoy physical connections with family and friends, we can all appreciate the significance touch has, in helping us feel loved and cared for. Touch is the first sense a baby develops and is the most active sense connecting them to the outside world. 

Approximately 1 in 13 babies (4,500 babies) are born prematurely in Ireland each year. When a baby is born too soon, so is their skin. Not only is their skin delicate but it can be up to two times thinner than a full-term baby’s skin, making every touch feel huge. It’s therefore important that  anything that touches their delicate skin provides gentle protection during those critical stages of their development.

To combat this, Pampers designed a range of nappies specifically to meet the needs of premature babies and is donating them across the country. Pampers Preemie Protection nappies are up to three times smaller than a regular newborn nappy and have been developed with the help of neonatal nurses.  

The smallest sized nappy is designed to protect the delicate skin of babies weighing as little as 1.1lb. They offer a customised fit to minimise disruption and give premature babies the comfort they need as they continue to develop.

Pampers Preemie Protection nappies are available in sizes P1 (<5lb/ 2.7kg) and P2 (<4lb/ 1.8kg) and P3 (<1.1lb/ 0.5kg).