Nearly two thirds of Irish parents felt unprepared to have a premature baby
To celebrate Global Day of the Parents, which took place on June 1, Pampers have partnered with the Irish Neonatal Health Alliance (INHA) to ensure every premature baby’s delicate skin is protected and that their families are supported and feel confident caring for their little one.
1 in 13 babies (around 4,500) are born prematurely in Ireland every year. When a baby is born too soon, so is their skin, meaning everything that touches their delicate skin must provide gentle protection during those critical stages of their development.
According to a survey of parents who have had a baby born prematurely in Ireland, just over half (54%) of parents claim that they were not aware that their premature babies’ skin could become irritated by everything it touches.
Almost two thirds (64%) of parents claim that they feel they would have benefited from extra support and education on how to care for their premature baby with access to HCP’s, online tutorials, information leaflets. These parents are also most likely to describe their premature babies’ skin as sensitive or fragile.
This Global Day of the Parents, Pampers has gone beyond product donations and has joined forces with the INHA to to help support families of premature babies. The INHA provide parents with access to the necessary education and support so they feel confident caring for their little ones.
For a preemie baby, every touch feels huge which means everything that touches their delicate skin must provide gentle protection. Pampers Preemie Protection nappies are the smallest nappies designed to protect the delicate skin of babies weighing as little as 1.8lb. They offer a customised fit to minimise disruption and give premature babies the comfort they need as they continue to develop.
This year, Pampers is asking the nation to help support families of premature babies. For every pack of Pampers purchased from retailers in Ireland between June 1 – June 30, 2021, Pampers will donate a Pampers Preemie Protection nappy to those in need.
So, get involved and show your support in honour of Global Day of the Parents!